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INGREDIENT DIRECTORY

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Vaccinium Myrtillus

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Ingredient Analysis
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Let's dive a little deeper...

Bilberry (Vaccinium myrtillus L.) utilization in human diet and its preparations have a long history (before the Middle Age) and, in fact, since 1700s there are written evidences of decoction preparations from dried fruits to utilize in folk medicine. Bilberry is a perennial shrub (∼ 35–60 cm in height) and belongs to the Ericaceae family, which grows in coniferous forests, moors and meadows of northern Europe and America, but it is also present in Asia. It is also known as European blueberry, huckleberry or whortleberry. It blooms from April through June, producing spheroidal blue/black colored fruits (∼5-9 mm in diameter) with many seeds that ripe from July through September. Its name is due to the intense color of the fruits and derives from the Danish word “bollebar” (dark berry). Bilberry is commonly known as a “super food”, due to its richness in health promoting compounds with several biological properties. Particularly, represents a rich source of anthocyanins, compounds that in the last years have gained research attention due to the numerous functions and applications.

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Simple ingredients backed by science to create a profound effect. 

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